Our Story

Hoops and Hooks was created based on the belief that the products you choose to bring into your home should make you feel good. 

After graduating with a bachelor degree from the Fashion Institute of Technology in New York City, I gained over a decade of corporate apparel industry experience and it became hard to ignore the negative impacts that textile waste and the harsh chemicals used to process garments have on our environment and factory workers alike. I quickly came to realize that I had to be on the right side of the problem and introduce a positive change to a quickly expanding industry where even the tiniest of gestures can make a world of difference. 

Inspired by a trip overseas to Barcelona, Italy, and Greece I became enamored with the craftsmanship of the local shop owners. It's hard to resist the charm of purchasing an item created by hand, made of pure components & positive intentions.

To me, the journey of an item is just as important as the final product. For Hoops and Hooks, it begins with recycled garment industry fibers ready to be repurposed and the family-owned supplier in Barcelona who has developed a technique to turn the wasted cotton fibers into beautiful, strong new yarns. It continues to the warm smile of the owner of a small warehouse in Miami where we pick up the plush rolls of yarn in a wide variety of colors and textures. Each order is then carefully hand crafted in our studio with a special attention to detail and is perfected to create unique, one-of-a-kind pieces for you and your loved ones to enjoy. 

We believe in the positive effects of sustainable living. With ethical working conditions and high-quality fibers certified free of harmful chemicals - you can believe in us. 

Our designs will warm your home. Our values will warm your spirit.